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  • Florida’s NFL Teams Are a $30 Billion Business
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Florida’s NFL Teams Are a $30 Billion Business

By Brian French | Tech Intelligent Curation 8 minutes read
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Quick Answer: Florida’s three NFL franchises, the Jacksonville Jaguars, Miami Dolphins and Tampa Bay Buccaneers, are collectively worth roughly $30 billion heading into the 2026 season. Miami is a top-10 franchise, Tampa Bay ranks 14th, and Jacksonville is the fastest riser thanks to a $1.4 billion stadium overhaul that will send the team to Orlando for 2027. Business addresses and partnership contacts for all three clubs are listed below.

The Business Scoreboard for 2026

The NFL released its annual report cards this week, and every Florida owner got an A. Across the league, the average team is worth $10.36 billion, a 35% jump from a year ago. The NFL’s national revenue, money from media and digital rights, sponsorships, royalties and licensing deals shared equally by the league’s 32 teams, is expected to increase to about $480 million per team this season, a 6% increase from 2025. That is nearly half a billion dollars each of the three Florida teams collects before selling a single ticket, hot dog or luxury box.

TeamCNBC RankValue (est.)2025 Record
Miami DolphinsTop 10$11B+7–10
Tampa Bay Buccaneers14th~$10B8–9
Jacksonville Jaguars22nd$9.35B13–4

The San Francisco 49ers, Miami Dolphins, Philadelphia Eagles, Atlanta Falcons and New York Jets are all worth more than $11 billion to settle the top 10. The Tampa Bay Buccaneers are ranked No. 14 on CNBC’s Official NFL Team Valuations list for 2026. CNBC valued the Jaguars at $9.35 billion, up 42% from last year, with revenue estimated at $655 million.

Notice the irony: the team that won the most games last year is worth the least. In the NFL, the stadium is the scoreboard that matters.

Jacksonville: Winning Big, Building Bigger, Moving Temporarily

The Jaguars had the best 2025 of any Florida team. The Jaguars finished the season on an eight-game win streak to win their fifth division title and their third AFC South title. Then the construction crews showed up.

Renovations to EverBank Stadium in Jacksonville prompted the move, and home games for the 2026 season in EverBank will be at limited capacity, approximately 43,000. All seats in the upper level will be offline in the 2026 season. Fewer seats means fewer tickets, but the club is betting on the long game. The renovated Stadium of the Future is expected to be complete and ready to be the Jaguars’ permanent home field in time for the 2028 regular season.

The really fun part comes next year. Owners voted unanimously at the league’s annual meetings in Arizona to allow the team to temporarily relocate next year’s home slate during the final stages of a $1.4 billion stadium renovation. The destination is Camping World Stadium in Orlando, which makes Central Florida the surprise winner of this deal. Florida Citrus Sports CEO Steve Hogan believes each home game will generate at least $20 million for the Orlando economy, and estimates the full 2027 season will attract more than 150,000 visitors. Orange County did not wait for the vote to open its wallet: officials approved up to $11 million in incentives, with $10 million guaranteed and an additional $500,000 for each playoff game the team hosts.

Translation for Florida business owners: Orlando hotels, restaurants and event vendors just landed a one-year NFL franchise, and the Jaguars get to test-market their brand in the largest U.S. media market without an NFL team.

The 2026 season opens Sunday at home against Cleveland. ESPN’s FPI makes the Jaguars a 7.9-point favorite, with a 76.6% chance to win outright.

Miami: The $99 Million Goodbye and “Green Bay South”

The Dolphins are the most valuable team in the state and they spent the offseason acting like a startup. The Dolphins moved on from Tua Tagovailoa in a record-setting $99.2 million dead-cap release and handed the offense to Malik Willis, betting on a ground-and-pound approach built around De’Von Achane. That is the largest dead-money hit in league history, a number that would make any CFO reach for the antacids.

The Dolphins head into the season with a new general manager (Jon-Eric Sullivan), new head coach (Jeff Hafley) and new quarterback (Malik Willis). All three have Green Bay Packers ties, which is why the Miami Dolphins might as well start calling themselves “Green Bay South.” The business strategy changed too: the Dolphins want to pivot from the big free-agent contracts they were dishing out in recent offseasons for a build-through-the-draft approach.

Why does a rebuilding roster still command an $11 billion-plus valuation? Because Hard Rock Stadium is a year-round cash machine. The Miami Dolphins sold a 1% stake at a $12.5 billion valuation, which included the economics of F1’s Miami Grand Prix and tennis’ Miami Open. Owner Stephen Ross essentially built a sports-and-entertainment conglomerate that happens to host eight NFL home games. Miami opens the season on the road at Las Vegas.

Tampa Bay: Paying Baker, Losing Legends, Upgrading RayJay

The Bucs had an expensive summer. The Buccaneers signed Baker Mayfield to a $165M extension. At the same time, two franchise icons walked out the door. Mike Evans is in San Francisco. Lavonte David has retired after fourteen seasons in pewter.

On the field, the Bucs finally saw their streak of four straight NFC South titles come to an end last season, as an impressive 6-2 start dissolved into an 8-9 finish. Head coach Todd Bowles survived, and he’ll have a new offensive coaching staff in 2026 under coordinator Zac Robinson, who called plays for the division-rival Atlanta Falcons last season.

The bigger Tampa business story is the stadium. The Raymond James Stadium project is expected to cost $1 billion in cash. The Glazer family is already sweetening the fan experience: a new compilation of award-winning Tampa Bay-based chefs will feature signature dishes at Raymond James Stadium. Local restaurateurs, take note; NFL concessions are a lucrative side hustle. The Bucs open at Cincinnati, then home dates against Green Bay, Kansas City, Pittsburgh, and Minnesota anchor an early three-game homestand.

Why This Matters for Florida Business

Three stadium projects worth roughly $2.4 billion combined are underway or planned in Jacksonville and Tampa, plus Camping World Stadium upgrades in Orlando. That is construction jobs, hospitality demand and sponsorship inventory across four Florida metros in the same 24-month window. Teams with new digs can expect to get more money from premium seating, sponsorships, hospitality and non-NFL events. If your company sells anything to people who gather in large numbers, the 2026 and 2027 seasons are your window.

Team Business Offices and Partnership Contacts

TeamBusiness AddressMain Line / Partnerships
Jacksonville Jaguars1 EverBank Stadium Dr, Jacksonville, FL 32202904-633-2000; jaguars.com/sponsorships
Miami Dolphins347 Don Shula Dr, Miami Gardens, FL 33056305-943-8000; dolphinspartnerships.com
Tampa Bay BuccaneersOne Buccaneer Place, Tampa, FL 33607813-870-2700; buccaneers.com/team/partners

Jaguars fans can contact the team by submitting the form online or calling 904.633.2000. The Dolphins can be reached by phone at (305) 943-8000, or via mail at 347 Don Shula Drive, Miami Gardens, Fla., 33056. Each team routes corporate sponsorship and marketing inquiries through the partnership portals listed above; ask the switchboard for the corporate partnerships department.

Frequently Asked Questions

Which Florida NFL team is worth the most? The Miami Dolphins, valued above $11 billion by CNBC, largely because Hard Rock Stadium also hosts the Miami Grand Prix and Miami Open.

Where will the Jaguars play in 2027? Camping World Stadium in Orlando, for the full 2027 season, while EverBank Stadium finishes its $1.4 billion renovation. The team returns to Jacksonville in 2028.

How many fans can attend Jaguars games in 2026? About 43,000, with the entire upper deck closed for construction.

Who is the Dolphins’ quarterback in 2026? Malik Willis, signed from Green Bay after Miami released Tua Tagovailoa.

When do the Florida teams play each other? The Jaguars and Buccaneers met in the preseason on August 28. Regular-season matchups depend on the rotating NFL schedule.

Sources and Further Reading

  1. CNBC – Official NFL Team Valuations 2026: https://www.cnbc.com/2026/09/09/cnbcs-official-nfl-team-valuations-2026-heres-how-the-32-franchises-stack-up.html
  2. Jacksonville Daily Record – Forbes says Jaguars value jumps 44% to $8.05 billion: https://www.jaxdailyrecord.com/news/2026/sep/09/forbes-says-jaguars-value-jumps-44-to-805-billion/
  3. Jaguars.com – Official: Camping World Stadium to Be Jaguars Temporary Home for 2027: https://www.jaguars.com/news/official-camping-world-stadium-to-be-jaguars-temporary-home-for-2027
  4. Jaguars.com – 2026 Tickets & Beyond FAQs: https://www.jaguars.com/tickets/future-tickets-faqs
  5. Sports Illustrated – Orange County Takes Key Next Step Toward Hosting Jaguars: https://www.si.com/nfl/jaguars/orange-county-jacksonville-mark-lamping-liam-coen
  6. Athlon Sports – Miami Dolphins 2026 NFL Season Preview: https://athlonsports.com/nfl/miami-dolphins/miami-dolphins-2026-nfl-season-preview
  7. ClutchPoints – Dolphins Bold Predictions for 2026: https://clutchpoints.com/nfl/miami-dolphins/3-dolphins-bold-predictions-for-2026-nfl-season-in-year-1-under-jeff-hafley
  8. Sportico – NFL Franchise Valuations 2026: https://www.sportico.com/valuations/teams/2026/nfl-team-values-2026-dallas-cowboys-los-angeles-rams-1234941607/
  9. Athlon Sports – Tampa Bay Buccaneers 2026 NFL Season Preview: https://athlonsports.com/nfl/tampa-bay-buccaneers/tampa-bay-buccaneers-2026-nfl-season-preview
  10. Bucs Report – The 2026 Buccaneers Are a Team in Transition: https://bucsreport.com/2026/05/21/the-2026-buccaneers-are-a-team-in-transition-and-the-nfc-south-is-wide-open/
  11. The Pewter Plank – Raymond James Stadium Renovations Update: https://thepewterplank.com/buccaneers-fans-will-love-latest-raymond-james-stadium-renovations-update
  12. Miami Dolphins – Contact Us: https://www.miamidolphins.com/news/contact-us
  13. Jacksonville Jaguars – Contact Us: https://www.jaguars.com/forms/contactus
  14. ESPN – NFL Week 1 Betting Odds 2026: https://www.espn.com/espn/betting/story/_/id/49428822/2026-nfl-week-1-schedule-odds-betting-point-spreads-totals

About the Author

By Brian French | Tech Intelligent Curation

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About Brian French

Led by a commitment to tech-intelligent curation, Brian French tracks and analyzes the Business News in Florida including corporate developments and breaking news defining Florida's economy. Brian brings an extensive financial background to his analysis, having graduated from the University of South Florida in Finance and serving as a Vice President and Portfolio Manager for Merrill Lynch Private Investors and the Trust Department in St. Petersburg, FL, as well as a Vice President and Trust Investment Officer for SunTrust Bank in Sarasota, FL. His writing blends macroeconomic trends, fiduciary capital markets, corporate strategy, and modern digital insights for a sophisticated look at Florida's business economy.

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